AMERICANA is a leading biennial show featuring various products and services for professional riders, horse owners, people who love horses and all fans of the cowboy culture. The upcoming event will be held from 3 to 7 September 2025 (for riders starting from 31 August) at Fairground Friedrichshafen, Lake Constance, Germany.
AMERICANA 2025 will host a supporting live program, including a wide range of activities and an authentic Western experience for the professional participants. Sports events with a combination of reining, cutting, cow horse, ranch horse & all-around classes are also part of the trade show.
The 2025 edition will provide the following opportunities:
- informative and entertaining sessions and demonstrations in special areas;
- exhibition of the latest products and services;
- a lot of on-site shopping possibilities;
- high-level networking events.
Take care of your accommodation for the AMERICANA 2025 edition by contacting ExpoBeds for a free personalised hotel offer. We will provide you with а selection of various hotels in the vicinity of the expo venue. Alternatively, you can book a property near Messe Friedrichshafen or in its surroundings at discounted room rates via our user-friendly reservation tool.
Past editions
Held in Friedrichshafen
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Held in Augsburg
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| Visitors |
Held in Augsburg
| Total | Domestic | Foreign | |
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Next editions
AMERICANA 2027
Messe Friedrichshafen
Quick info
| Organiser: | AFAG Messen und Ausstellungen GmbH |
| Founded: | 1986 |
| Frequency: | every 2 years |
| Next Edition: | AMERICANA 2027 |
| Sectors: | Sporting goods |
| Website: | AMERICANA official website |
| Visitors: | Tickets for AMERICANA |
| Exhibitors: | Exhibitor registration |
Important facts
AMERICANA in numbers:
- 47,200+ visitors
- 280+ exhibitiors
- 62,000+ m2
- 480 demonstrations and lectures
- 400 horses
- 600 cattle
Expo Travel Group is an independent tour operator. We provide accommodation to businesses during over 500 international events. Our non-affiliation with the organiser is a guarantee for independence and lack of contract restrictions. This means that we are able to provide our customers the full range of accommodation options in the destinations we cover and be flexible about the terms and conditions we can apply to each booking. A lot of the hotels we have contracts with may not be available through any other booking channel during the days of the event.
Any names or logos of hotel properties, events or venues may be registered trademarks of their respective holders. Our use of these trademarks does not imply any affiliation with, or endorsement by their owners.
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