BEST OF EVENTS INTERNATIONAL (BOE for short) is an international trade fair for experiential marketing and sustainable practices for business growth and development. Messe Dortmund in Germany will host another inspiring meeting between local and international participants who will come to share their experiences, get motivation, and establish new partnerships. The upcoming 2025 edition will be carried out between 15 and 16 January and expects more than 400 professionals from all relevant experiential marketing areas and around 11,000 attendees from both seasoned and rising companies.
BOE International 2025 will feature top-notch products, solutions and services organised into thematic areas across Messe Dortmund’s halls. A specialised zone, the Sustainable Stand – Best Practice Area, will be a hub for presenting green practices. The use of eco-friendly materials, recycling and solutions for limiting eco-footprint will be at focus serving BOE’s primary strategy.
An intensive and rich supporting program will offer all expo attendees various presentations, expert talks, interviews, thematic forums, and many more. All activities aim to provide valuable know-how, encourage ideas exchange and practical collaborations. The four stages of the conference program will include the Let’s Talk Stage, Acts on Stage, Digital and Event Stage, and Safety and Security Stage.
If you are willing to participate in BOE International 2025 and need accommodation in Dortmund, ExpoBeds will help you organise your stay. Contact us via phone or email and share your travel and budget requirements. We will prepare a free personalised offer on hotels near Westfalenhallen Dortmund at preferential rates.
Information
BEST OF EVENTS INTERNATIONAL (also BOE) is a prominent European event for experiential marketing professionals. It is a key part of the industry and a gathering platform for innovators and creative minds to find what is new in the sector, network and get valuable insights for sustainable business growth.
BOE serves as a source of inspiration for positive change and ecological business transformation. It encourages the implementation of sustainable practices and features innovative products and solutions. Every year, the BOE forum brings together experts and like-minded people, decision-makers and pioneers in their respective fields for an exciting in-person meeting in Dortmund.
Who can you meet there
BOE INTERNATIONAL is a German trade fair exclusively devoted to experiential marketing and its influence on important economic sectors. More than 11,000 visitors and over 400 exhibitors come to the show highly motivated to share proven practices, exchange know-how and meet with bright minds from the industry.
Key industry players, stakeholders, vendors, and experts come to benefit from new business opportunities created, an extensive range of cutting-edge products and solutions presented, and broad industry expertise shared via an in-depth conference program.
Expo attendees are mainly from Germany, Austria, and Switzerland, but the international presence marks a steady growth with countries like Italy, Slovakia, Poland, the Netherlands, and China.
Past editions
| Total | Domestic | Foreign | |
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| Exhibitors | |||
| Visitors |
| Total | Domestic | Foreign | |
|---|---|---|---|
| Exhibitors | |||
| Visitors |
| Total | Domestic | Foreign | |
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| Exhibitors | |||
| Visitors |
| Total | Domestic | Foreign | |
|---|---|---|---|
| Exhibitors | |||
| Visitors |
| Total | Domestic | Foreign | |
|---|---|---|---|
| Exhibitors | 625 | ||
| Visitors | 11,000 |
| Total | Domestic | Foreign | |
|---|---|---|---|
| Exhibitors | 650 | ||
| Visitors | 10,900 |
What makes it special
BEST OF EVENTS INTERNATIONAL distinguishes itself with an extensive range of themed activities and events organised as an essential part of the trade fair. They all contribute to the expo mission for applying more sustainable practices in businesses.
Some of the side activities include:
- Female Business Networking Event: dedicated to women in business, their power and motivation for success;
- Career Hub: focused on the hot topic of AI tools and their application in everyday working tasks and what impact they have on the workforce;
- BrandEx Awards: praise advanced young individuals and talented people with successful and practical ideas and projects;
- Culinary Hub: highlights various culinary practices and tips for professionals from the hospitality area;
- Guided Tours: dedicated to sustainability and technology application in various business aspects and ways of achieving more effectiveness.
Quick info
| Organiser: | Westfalenhallen Unternehmensgruppe GmbH |
| Also called: | BOE INTERNATIONAL 2025 |
| Frequency: | every year |
| Next Edition: | BEST OF EVENTS INTERNATIONAL 2026 |
| Sectors: | Advertising | Marketing | Paper and printing industry | Media production |
| Website: | BEST OF EVENTS INTERNATIONAL official website |
| Visitors: | Tickets for BEST OF EVENTS INTERNATIONAL |
| Exhibitors: | Exhibitor registration |
Important facts
BEST OF EVENTS INTERNATIONAL in summary:
- 11,000+ trade visitors
- 400+ exhibitors
- BOE Night & Brand ExAward
- Career Hub
- Culinary Hub
Next editions
BEST OF EVENTS INTERNATIONAL 2026
Westfalenhallen Dortmund
Expo Travel Group is an independent tour operator. We provide accommodation to businesses during over 500 international events. Our non-affiliation with the organiser is a guarantee for independence and lack of contract restrictions. This means that we are able to provide our customers the full range of accommodation options in the destinations we cover and be flexible about the terms and conditions we can apply to each booking. A lot of the hotels we have contracts with may not be available through any other booking channel during the days of the event.
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