EICMA

EICMA is the largest and most important trade fair for the motorcycle industry. The International Motorcycle and Accessories exhibition has been a meeting spot for professionals and moto-lovers for over 100 years. The first edition of the show was in 1914 and had been going strong since then. At Fiera Milano in Rho, EICMA is a must-visit for anyone interested in and involved in the 2-wheel business.

EICMA is an exhibition that welcomes everyone involved in the motorcycle industry in one way or another. Major manufacturers, gear and accessories providers, racers and race teams attend the motorcycle industry event every year. The show is also open to the public, connecting professionals with motorcycle lovers and the press.

EICMA puts under the spotlight significant manufacturers and brands from Italy and worldwide. The trade fair showcases various bicycles, scooters and motorbikes with the latest design developments and upgrades.

EICMA offers international press conferences with manufacturers, business people and world-renowned motorcycle riders like Fabio Quartaro.

The biggest highlight of EICMA is the MotoLive area, where participants can witness amazing live demonstrations and competitions, including Freestyle Motocross and Trial Acrobatics. The MotoLive area was in the spotlight at the EICMA 2021 edition because of the eagerly awaited One More Lap. Yamaha organised the special event in collaboration with EICMA to celebrate the greatest nine-time MotoGP World Champion, Valentino Rossi (‘The doctor’), and his long career with the Japanese motorcycle manufacturer.