The International Motorcycle and Accessories Exhibition (EICMA for short) is a well-established motor trade fair with over 100 years of exciting history. The entire industry supply chain gathers annually in Italy to explore the newest trends, network, and share the common moto passion. The approaching 2025 edition will run between 4 and 9 November 2025 at Fiera Milano - Rho.
As one of the most prominent moto exhibitions, the EICMA’s primary focus continuously evolves to satisfy exhibitors and the large public. The 2025 edition will continue the tradition of distinguishing the trade fair as a flagship among the two-wheeler exhibitions globally. During its 111th edition, the expo will highlight exciting product pavilions and stands, thus allowing all participants to discover the hottest trends in design, accessories, and cutting-edge technology solutions for 2-wheel vehicles.
EICMA 2025 will offer a rich fringe program consisting of numerous live demonstrations and exciting competitions, workshops and seminars, all designed to provide great experiences to more than 700,000 visitors worldwide.
EICMA is both a B2B and a B2C must-visit event for anyone interested in and involved in the moto industry. If you are willing to participate in EICMA 2025 and need accommodation in Milano, you can rely on the ExpoBeds team for support. Once we know more about your business trip preferences, we will prepare a free customised offer on hotels near Fiera Milano based on your budget requirements. Alternatively, you can book a room via our user-friendly online reservation tool in a few easy steps.
EICMA, standing for International Motorcycle and Accessories Exhibition, is one of the most renowned and largest trade fairs for the motorcycle industry. For over 100 years, the premier exhibition has been a gathering hub for professionals and moto-lovers worldwide.
The first edition of the show was in 1914 and since then it has been strengthening its positions. It puts under the spotlight significant manufacturers and brands from Italy and worldwide. The trade fair showcases various bicycles, scooters and motorbikes with the latest design developments and upgrades.
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Total | Domestic | Foreign | |
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Exhibitors | 1,887 | 682 | 1,205 |
Visitors | 43,623 | 19,652 | 23,971 |
Total | Domestic | Foreign | |
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Exhibitors | 1,239 | 580 | 659 |
Visitors | 480,650 | 443,159 | 37,491 |
EICMA offers international press conferences with manufacturers, business people and world-renowned motorcycle riders like Fabio Quartaro.
The biggest highlight of EICMA is the MotoLive area, where participants can witness amazing live demonstrations and competitions, including Freestyle Motocross and Trial Acrobatics.
Organiser: | EICMA S.p.A. |
Founded: | 1914 |
Frequency: | every year |
Next Edition: | EICMA 2026 |
Sectors: | Automotive industry |
Website: | EICMA official website |
Exhibitors: | Exhibitor registration |
EICMA at a glance:
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