Information
Fragranze is one of the many interesting Pitti Immagine events, increasingly becoming a leading European hub for the perfumery and beauty product sector.
Who can you meet there
Fragranze hosts top-level brands, innovative newcomers, representatives of leading perfume boutiques and Italian department stores and key buyers from leading fragrance markets worldwide.
Past editions
From 13 Sep 2024 until 15 Sep 2024
From 15 Sep 2023 until 17 Sep 2023
From 16 Sep 2022 until 18 Sep 2022
From 17 Sep 2021 until 19 Sep 2021
From 11 Sep 2020 until 13 Sep 2020
From 13 Sep 2019 until 15 Sep 2019
Exhibitors | 170 | | |
Visitors | 2,000 | | |
From 14 Sep 2018 until 16 Sep 2018
Exhibitors | 190 | | |
Visitors | 2,150 | 1,450 | 700 |
What makes it special
Fragranze occurs every year in Florence, alongside La Città delle Fragranze (The City of Fragrances) multi-faceted programme.
The trade fair showcases numerous fragrances, exclusive skincare lines and innovations in beauty and wellbeing products.