IAW Spring 2025
IAW is an international trade fair that features the whole retail sector. A wide range of retailers worldwide use the exhibition as a platform to promote their products and connect with new business partners. The approaching European retail event will be held between 11 and 13 March 2025 at Messe Cologne.
IAW Spring 2025 expects to greet over 4500 trade visitors and more than 250 exhibitors in the course of three days. The key event for the retail industry will showcase a great range of goods in 15 different categories, including:
- Essentials: food, drink, toiletries, cosmetics, household goods, and office supplies;
- Lifestyle: toys, seasonal items, electronics, DIY products, small furniture, and home accessories;
- Specialised: gifts, jewellery, garden products, flowers, plants, sports and leisure items, pet supplies, and private label products.
The Spring edition of the exhibition will also focus on promotional products like seasonal articles, trendy items, clearance goods, and volume business solutions. Тhe program of IAW Spring 2025 will include different forums and presentations. Leading experts will share their know-how and insights in different industry topics like e-commerce, sustainable sector development and good practices, recycling, etc.
The IAW expo attracts a great number of visitors, and we at ExpoBeds advise you to plan your accommodation for the 2025 dates early on. You can share your business trip preferences, and we will send you a customised hotel offer. We work with many properties near Messe Cologne and will provide you with suitable hotels that meet your requirements. If you prefer, you can book your accommodation via our online reservation tools in a few easy steps.
Information
The IAW trade fair is regarded as one of the largest European events for promotional products. It is a global marketplace that allows key importers, wholesalers, and goods producers from Germany and around the world to showcase their products, network with various professionals from the sector and discover the novelties in the retail sector.
IAW is held biannually, with two editions during spring and autumn, and has continuous success as a promotional goods trade fair.
Who can you meet there
Past editions
| Total | Domestic | Foreign | |
|---|---|---|---|
| Exhibitors | |||
| Visitors |
| Total | Domestic | Foreign | |
|---|---|---|---|
| Exhibitors | |||
| Visitors |
| Total | Domestic | Foreign | |
|---|---|---|---|
| Exhibitors | |||
| Visitors |
| Total | Domestic | Foreign | |
|---|---|---|---|
| Exhibitors | |||
| Visitors |
| Total | Domestic | Foreign | |
|---|---|---|---|
| Exhibitors | |||
| Visitors |
| Total | Domestic | Foreign | |
|---|---|---|---|
| Exhibitors | |||
| Visitors |
Quick info
| Organiser: | Nordwestdeutsche Messegesellschaft Bremen-Hannover mbH |
| Founded: | 2005 |
| Frequency: | every year |
| Next Edition: | IAW Spring 2026 |
| Sectors: | Gifts | Watches and clocks | Jewellery | Household goods | Glassware | Ceramics |
| Website: | IAW Spring official website |
| Visitors: | Tickets for IAW Spring |
| Exhibitors: | Exhibitor registration |
Important facts
IAW Spring in numbers:
- 4,800+ visitors
- 280+ exhibitors
- 15 product categories
- 25+ countries
Next editions
IAW Spring 2026
Expo Travel Group is an independent tour operator. We provide accommodation to businesses during over 500 international events. Our non-affiliation with the organiser is a guarantee for independence and lack of contract restrictions. This means that we are able to provide our customers the full range of accommodation options in the destinations we cover and be flexible about the terms and conditions we can apply to each booking. A lot of the hotels we have contracts with may not be available through any other booking channel during the days of the event.
Any names or logos of hotel properties, events or venues may be registered trademarks of their respective holders. Our use of these trademarks does not imply any affiliation with, or endorsement by their owners.
IAW Autumn 
HOMI 
Spring Fair International 
Christmasworld 
HOME & GIFT 
Autumn Fair 
Asia-Pacific Sourcing 
Consumenta