Nuremberg Toy Fair 2025
Nuremberg is buzzing with preparations, already embracing the Spirit of Play as the Spielwarenmesse 2025 dates are approaching. From January 28th to February 1st, 2025, Messe Nuremberg will host over 62,000 visitors to explore a staggering million products encompassing every facet of the international toy and games industry.
Widely known as Nuremberg Toy Fair, Spielwarenmesse will continue to ignite excitement, drawing together renowned brands and serious buyers to a showcase covering a total of 7 different theme worlds. This leading global toy marketplace is segmented into seven different theme worlds, including Life’s a Playground, New Product Gallery, and Toys Go Green. Over 2,700 exhibitors from all stages of the toy production chain will demonstrate their innovations across 12 distinct product groups, creating an unparalleled diversity for visitors.
Spielwarenmesse 2025 will welcome new participants with special features. Beyond the captivating displays, the Nuremberg Toy Fair will go above and beyond with a robust supporting program focusing on key themes like artificial intelligence, digitization, influencer marketing, and sustainability. Recordings of all presentations will be available on demand for attendees. The International Game Inventors Convention will unite eurogame professionals and new creators transforming the future of toy making.
Each edition of Spielwarenmesse attracts a wide international audience to Nuremberg. Plan your trip early to secure the best room rates and a convenient hotel location for visiting the fairgrounds. We at ExpoBeds can ease your trade show preparations by providing you with a reliable accommodation service. It combines a selection of various hotels near Nuremberg Toy Fair 2025 at Messe Nuremberg, exclusive discounts and flexible conditions. Browse the properties on our website or request a personalised Spielwarenmesse 2025 hotel offer today.
Information
Who can you meet there
Past editions
| Total | Domestic | Foreign | |
|---|---|---|---|
| Exhibitors | |||
| Visitors |
| Total | Domestic | Foreign | |
|---|---|---|---|
| Exhibitors | |||
| Visitors |
| Total | Domestic | Foreign | |
|---|---|---|---|
| Exhibitors | |||
| Visitors |
| Total | Domestic | Foreign | |
|---|---|---|---|
| Exhibitors | |||
| Visitors |
| Total | Domestic | Foreign | |
|---|---|---|---|
| Exhibitors | 2,843 | 640 | 2,203 |
| Visitors | 62,357 | 22,754 | 39,603 |
| Total | Domestic | Foreign | |
|---|---|---|---|
| Exhibitors | 2,886 | 683 | 2,203 |
| Visitors | 66,876 | 25,653 | 41,223 |
| Total | Domestic | Foreign | |
|---|---|---|---|
| Exhibitors | 2,849 | 692 | 2,157 |
| Visitors | 70,348 | 27,059 | 43,289 |
What makes it special
What is new for Spielwarenmesse 2025
Last year the Toy Business Forum was among the main highlights during the event. The organisers will continue to direct visitors’ attention toward the Business Forum at Nuremberg Toy Fair 2025. It will be a key stage focused on current trends in the toy industry, with a special emphasis on the well-received “Life’s a Playground - Toys for Kidsters, Kidults und Co” (toys for children and adults).
Two major toy trends will dominate the upcoming Spielwarenmesse 2025, namely Anime & Friends and Healthy Heroes. The first one will feature popular anime and manga characters like Hello Kitty, Naruto, Pokémon, and more. The second one will present toys providing physical activity, reducing stress and contributing to a healthy lifestyle.
In 2025, Spielwarenmesse will return to Messe Nuremberg with an optimised site plan. The rearrangements will lead to a better trade fair experience. These changes will be visible across multiple product segments. The modern Hall 3C will be home to the toy fair for the first time, accommodating the expanding areas Baby and Infant Articles and Lifestyle Products. Meanwhile, the The School Articles, Stationery, Creative Design area will be positioned at the adjacent Hall 2.
Quick info
| Organiser: | Spielwarenmesse eG |
| Also called: | Spielwarenmesse 2025 |
| Founded: | 1949 |
| Frequency: | every year |
| Next Edition: | Nuremberg Toy Fair 2026 |
| Sectors: | Hobby | Toys | Children's clothing | Games |
| Website: | Nuremberg Toy Fair official website |
| Visitors: | Tickets for Nuremberg Toy Fair |
| Exhibitors: | Exhibitor registration |
Important facts
- 2,300+ Spielwarenmesse exhibitors
- 60+ exhibiting countries
- 165,000 sq m of exhibition area
- 120,000+ innovations
- 57,000+ visitors
- 120+ represented countries
Next editions
Nuremberg Toy Fair 2026
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