PURE Life Experiences is regarded as one of the world’s crucial experiential travel exhibitions. Every year, the B2B event gathers attendees worldwide for a travel community meeting in Morocco. The expo participants connect and collaborate, boost their business growth, learn about novelties, and support local people. PURE Life Experiences sets new trends and serves as a benchmark for excellent industry services and products showcased. The next event will be carried out between 8 and 11 September 2025 in Palais des Congrès de Marrakech, Morocco.
PURE Life Experiences 2025 will draw experiential travel professionals globally to another exciting event full of various supporting events, business networking opportunities, and knowledge exchange. The expo will display many products and services and feature a rich activity program with educational speaker sessions.The practical workshops will give hands-on experience and opportunities to learn and get inspired by leading travel experts. The Open House leadership gathering, the Innovation Lab fostering new visionary ideas and the Pure Awards for exceptional professional contribution will be among the top visitors’ perks during PURE Life Experiences 2025.
If you are planning a business trip to Marrakech for the PURE Life Experiences 2025 dates, you need to consider your accommodation during the event dates early on. Marrakech is one of the leading world travel destinations all year round, and you will likely need help organising your hotel stay. ExpoBeds can provide a free customised offer for hotels near Palais des Congrès de Marrakech once we know your business travel dates and budget preferences.Contact us via phone or email or book a hotel through our user-friendly online reservation tool.
Information
PURE Life Experiences is a leading exhibition focused on high-end experiential travel. The event commits itself to transforming the world through exceptional travel experiences. It directs its efforts into promoting such services and elevating professionals’ growth and development in the travel sector.
The annual event has a special role in the world travel industry with finding effective ways to build a sustainable sector with minimal environmental impact and care for the local nations and heritage and gathering all leading and most experienced travel experts in one place.
Who can you meet there
PURE Life Experiences is the meeting place for exhibitors and buyers involved in the travel industry. The exhibitors’ professional profiles include mainly business travel owners, presidents, directors, and managers from hotels, as well as product and specialising tour operators, travel agencies, and other travel entities dedicated to providing innovative, high-quality services that provide exciting and unforgettable tourism experiences. The representatives originate mainly from local African countries and European markets.
The top buyers’ markets participating in PURE Life Experiences are countries from Europe and the USA. These are global tour operators, travel organisers and designers, as well as independent travel consultants.
Past editions
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What makes it special
Led by the inspiring motto of Changing Worlds together, PURE Life Experiences encourages the travel community to give their best while providing cutting-edge products and services.
On the other hand, the expo offers its attendees the following activities and events:
- Open House: a leadership festival fostering creativity, innovation, inspiration and great ideas. Expert-led masterclasses, interactive sessions and motivational talks are among the activities that happen throughout the event;
- The Pure Awards: a ceremony that honours exceptional achievements and projects that contribute most to experiential travel development. The awards are recognition for extraordinary work in Conservation, Community, Creativity, and Change-Making;
- Innovation Lab: a summit that empowers innovation and gathers leaders and visioners to work together and shape the future of the sector;
- Community project hike: a yearly initiative within the expo in partnership with Travel Link Foundation that helps the local Moroccan society.
Quick info
| Frequency: | every year |
| Next Edition: | PURE Life Experiences 2026 |
| Sectors: | Tourism | Leisure | Recreation |
| Website: | PURE Life Experiences official website |
| Visitors: | Tickets for PURE Life Experiences |
| Exhibitors: | Exhibitor registration |
Important facts
PURE Life Experiences in summary:
- one of the biggest professional Moroccan travel events
- features Open House festival
- The Pure Awards in the categories Conservation, Community, Creativity, and Change-Making
- hosts Innovation Lab
Next editions
PURE Life Experiences 2026
Palais des Congrès de Marrakech
Expo Travel Group is an independent tour operator. We provide accommodation to businesses during over 500 international events. Our non-affiliation with the organiser is a guarantee for independence and lack of contract restrictions. This means that we are able to provide our customers the full range of accommodation options in the destinations we cover and be flexible about the terms and conditions we can apply to each booking. A lot of the hotels we have contracts with may not be available through any other booking channel during the days of the event.
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