A hub of limitless inspiration and creativity, the biannual Pure London is a major meeting place for the fashion community. Pure London Summer 2020 will be held from 19 to 21 July and is expected to host over 17,000 visitors and showcase more than 1300 ready-to-wear collections.

Between Pure London and the concurrently held Pure Origin, the Olympia London brings together the entire fashion industry supply chain. Women, men and kidswear brand representatives have the opportunity to directly engage with prospective partners and clients. On offer are a wide range of pieces by both well-established brands and promising newcomers. The eclectic apparel collection is supplemented by footwear, displays on retail solutions for the latest trends in customer demand, as well as the brand new for July 2020 Pure Jewels area, which adds exquisite accessories to the mix. Continuing in this edition of the show is also the Power of One campaign, which emphasises sustainable design and eco-friendly solutions.

Pure London Summer 2020 will draw thousands of prominent fashion professionals. ExpoBeds can help you with staying ahead of them in the competition for the best accommodation in London. Our travel agents can secure the best offers from properties near the Olympia London at special discounted prices. Contact us today for a free travel quote for the Pure London Summer 2020 dates.