Pure London, collaborating with JATC (Pure London x JATC), is known to be a global platform for brands and designers to meet with some of the biggest UK and international buyers. The trade fair, founded in 1997, has two editions yearly - Pure London Winter and Pure London Summer. Participants and experts from the fashion industry gather under one roof to gain a unique experience and benefit from numerous business networking opportunities.
The 2025 Winter edition will be held at Kensington Olympia, London, from 9 to 11 February 2025 and will be open for attendees as follows:
- The first two days: from 9:30 a.m. to 6:00 p.m.
- The last day: from 09:30 a.m. to 4:00 p.m.
Pure London Winter 2025 will bring together in one place for three days designers, brands, customers, and creative minds from the sector to:
- Showcase the best must-have collections;
- Discover the latest trends;
- Get exclusive business insight;
- Make all-important international connections.
All visitors will have the chance to explore various services and materials covering the entire fashion supply chain. The fashion exhibition will traditionally host a series of supporting program events like sessions with guest speakers, seminars, sustainability workshops, and others.
Plan your visit and stay for Pure London Winter 2025 ahead with the help of ExpoBeds. We will gladly provide suitable accommodation deals near the venue or other locations. Contact us for a customised free offer, or book a hotel through our online reservation tool.
Past editions
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Next editions
Pure London Winter 2026
Olympia
Quick info
| Organiser: | Ascential plc |
| Also called: | PURE Winter 2025 |
| Founded: | 1997 |
| Frequency: | every year |
| Next Edition: | Pure London Winter 2026 |
| Sectors: | Fashion | Clothing |
| Website: | Pure London Winter official website |
| Visitors: | Tickets for Pure London Winter |
| Exhibitors: | Exhibitor registration |
Important facts
- 160+ garment and fabric exhibitors
- 13 represented countries
- 1300 collections
- 17,000+ visitors
Expo Travel Group is an independent tour operator. We provide accommodation to businesses during over 500 international events. Our non-affiliation with the organiser is a guarantee for independence and lack of contract restrictions. This means that we are able to provide our customers the full range of accommodation options in the destinations we cover and be flexible about the terms and conditions we can apply to each booking. A lot of the hotels we have contracts with may not be available through any other booking channel during the days of the event.
Any names or logos of hotel properties, events or venues may be registered trademarks of their respective holders. Our use of these trademarks does not imply any affiliation with, or endorsement by their owners.
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