SANA Beauty 2025
SANA Beauty comes to the cosmetic industry’s trade scene as a new exhibition platform focused entirely on the beauty and cosmetic world. The approaching edition of this separate SANA event is scheduled to be held from 20 to 22 March 2025 at Bologna Fiera. The lightmotives of the event are responsibility, sustainability, and innovation, all within the scope of the cosmetic industry’s fast-growing development.
The 2025 edition will highlight an extensive range of cosmetic products dedicated to everything organic, natural, and sustainable, both from Italy and worldwide. All attendees of the three-day SANA Beauty can explore the world of organic and natural beauty. The exhibition pavilions will present a carefully chosen selection of skincare, personal care, and beauty products made with pure organic ingredients.
SANA Beauty 2025 will be an event where innovation meets sustainability. Companies supporting and adopting environmentally friendly solutions and social responsible practices will take part as both exhibitors and visitors. A special Green Pavilion will feature a space dedicated to natural and organic beauty and care products.
SANA Beauty’s side program will include various beauty training events where all participants will have the chance to learn about the new trends, gain knowledge and inspirations from top beauty experts.
Secure your stay in Bologna during the SANA Beauty 2025 dates with the help of ExpoBeds. Contact us via phone or email and share your travel and budget preferences. You will receive a personalised free hotel quote prepared by our travel agents. We work with various hotels near Bologna Fiera, and you will be provided with suitable accommodation offers matching your requirements. Another reservation option is our easy-to-use online booking system.
Information
SANA Beauty is a new, distinct format of the SANA Bologna event, covering the cosmetic sector from A to Z. Recognising the rapid growth of the natural and sustainable cosmetics industry in 2024, the organiser, BolognaFiere, has decided to separate this segment into its own dedicated event.
This strategic step allows SANA Beauty to stand out and focus on the specific needs and trends of the cosmetic industry. Another factor for SANA Beauty’s continuous growth is that the event focuses on specific distribution channels instead of being merely a product fair. In this way, it provides a more targeted and valuable experience for both exhibitors and visitors interested in the cosmetic industry.
What makes it special
SANA Beauty benefits from a strategic partnership with another leading Italian event dedicated to the fast-growing and developing cosmetic industry, namely Cosmoprof.
The collaboration between these significant branch events offers new extensive opportunities for representatives from the natural and sustainable beauty sectors to take advantage of both events.
Quick info
| Organiser: | BolognaFiere S.p.a |
| Frequency: | every year |
| Next Edition: | SANA Beauty 2026 |
| Sectors: | Cosmetics |
| Website: | SANA Beauty official website |
Important facts
SANA Beauty at a glance:
- specialised platform dedicated to the beauty sector only
- in effective business collaboration with Cosmoprof
- featuring organic, bio, eco-friendly, and quality cosmetic products
Next editions
SANA Beauty 2026
Expo Travel Group is an independent tour operator. We provide accommodation to businesses during over 500 international events. Our non-affiliation with the organiser is a guarantee for independence and lack of contract restrictions. This means that we are able to provide our customers the full range of accommodation options in the destinations we cover and be flexible about the terms and conditions we can apply to each booking. A lot of the hotels we have contracts with may not be available through any other booking channel during the days of the event.
Any names or logos of hotel properties, events or venues may be registered trademarks of their respective holders. Our use of these trademarks does not imply any affiliation with, or endorsement by their owners.
Cosmoprof Worldwide Bologna 
COSMO Hair & Nail & Beauty Salon 
COSMOPACK 
COSMO Perfumery & Cosmetics 
Cosmofarma 
cosmetic 360 
BEAUTY FORUM MUNICH 
Beautyworld Middle East