World Dairy Expo highlights the innovations and latest achievements in the dairy sector. The crucial North American trade fair brings together dairy producers, cattle breeders and leading agricultural experts. It serves as a global knowledge and expertise hub where industry trends and sector challenges are explored.The Alliant Energy Center’s halls in Madison, Wisconsin, will welcome more than 1,800 owners, over 550 exhibitors and thousands of hundreds of visitors from 30 September to 3 October 2025.
World Dairy Expo 2025 will highlight a world-class dairy cattle show. Running in parallel with the Dairy Cattle Show, where over 2,500 dairy cattle will be featured, attendees of both expos will have the opportunity for first-hand access to high-quality dairy products and technological solutions, as well as top world cattle breeds on display.
WDE 2025 side program will include various educative and informative activities and events to expand everyone’s knowledge of essential industry topics. Over 45 seminars, industry events and sessions will be organised into:
- Virtual Farm Tours: specialised farm tours organised by farm owners and producers who provide attendees with opportunities to gain first-hand direct experience;
- Knowledge Nook Sessions: a specialised space where companies present their innovative products, services and research on various industry topics;
- Diary Forage Seminars: these seminars are curated by leading experts and researchers from universities and research centres to present the latest valuable information on topics of interest to the audience.
If you plan to visit World Dairy Expo 2025 and need to arrange your accommodation in Madison, you can contact ExpoBeds. We will provide a customised free offer on hotels near Alliant Energy Center at preferential rates or you can browse through the various hotel options and book a room via our onlne reservation tool.
Information
World Dairy Expo (also WDE for short) is one of the world’s most prominent dairy cattle trade fairs, featuring North America’s best cow breeds. More than 550 exhibiting companies, mainly from the USA and Canada, gather annually at Madison, Wisconsin, to showcase cattle, expand their knowledge and network with other professionals.
Led by its mission to be a platform for the global dairy community to unite, learn, share and get inspired for growth, the World Dairy Expo has played a crucial role in the industry for more than 55 years so far.
World Dairy Expo runs simultaneously with the Dairy Cattle Show, a leading event featuring over 2,500 world dairy breeds such as Jr. Holstein, Jersey, Ayrshire, Milking Shorthorn, Brown Swiss, Guernsey, Red & White, and Holstein.
Who can you meet there
World Dairy Expo attracts the entire global dairy supply chain for a face-to-face meeting every year. Cutting-edge technology solutions in the dairy sector are presented to a large audience of more than 55,200 attendees from nearly 100 countries. The top 5 represented countries at WDE are Brazil, Canada, Mexico, Japan and the Netherlands. Specialised hosted buyers programs are also a highlighted part of the event, where people can meet representatives from various countries. Participating countries so far include Panama, Ukraine, Bulgaria, El Salvador, and Venezuela.
More than 550 regional and international exhibitors, over 1,800 cattle owners and breeders, leading researchers, technical experts, dairy farmers, agribusiness professionals, students, barn crews and many more can be met at the expo.
Being exclusively focused on dairy products, equipment, cattle and breeds, WDE commits itself to helping professionals grow and expand their businesses through proven effective practices and professional expertise.
Past editions
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Quick info
| Also called: | WDE 2025 |
| Frequency: | every year |
| Next Edition: | World Dairy Expo 2026 |
| Sectors: | Food and beverage | Food processing and packaging machinery | Agriculture | Forestry | Horticulture | Fisheries | Animal breeding | Viniculture |
| Website: | World Dairy Expo official website |
| Visitors: | Tickets for World Dairy Expo |
| Exhibitors: | Exhibitor registration |
Important facts
World Dairy Expo at a glance:
- 1,800+ owners
- 550+ companies
- 2,500+ head of cattle
- 55,200+ attendees
- 35+ participating US states and 5 Canadian provinces
- 45+ seminars, sessions and industry-related events
- runs in parallel with the Diary Cattle Show
Next editions
World Dairy Expo 2026
Alliant Energy Center
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