Fruit Attraction is a crucial trade fair for the entire fruit and vegetable industry and a meeting spot for everyone involved in the produce. Located in Spain, this event has established itself as a place where current industry topics are discussed and the latest trends are shaped. The next edition of Fruit Attraction Madrid is scheduled from 30 September to 2 October 2025 at IFEMA Madrid, a host and organiser of the fruit and vegetable trade show.
IFEMA Madrid will open doors for the 17th edition of Fruit Attraction and welcome more than 103,000 visitors from more than 145 countries. Across ten halls, over 2,100 professionals will display their high-quality produce spanning the following product areas:
- Fresh Fruit Logistics: connects the entire fresh food supply chain from farm to table. The focus is on storage, transportation, and retail solutions;
- Fresh Produce: showcases a diverse range of products from around the world, and it is a global marketplace for fresh fruits, vegetables, herbs, spices, nuts, and processed products;
- Industria Auxiliar: covers the entire support industry for the fruit and vegetable sector, including suppliers of fertilisers, packaging, logistics, and other essential services;
- Innova Tech: features solutions for plant genomics, sustainability, automation, and digitalisation. It is a zone for innovation and technology in the agriculture sector.
Participating in Fruit Attraction 2025 presents many opportunities to gain knowledge and inspiration through a rich educational program that includes forums, seminars, and technical conferences.
If you plan to attend Fruit Attraction 2025 in Madrid and need to arrange your stay, the ExpoBeds team is ready to help. Contact us via phone or email and provide more details regarding your travel. We will then send you a customised quote for hotels near IFEMA - Feria de Madrid that best suit your needs.
Information
Fruit Attraction is regarded as one of Europe’s most prominent fruit and vegetable-oriented events. Every year, the event turns the Spanish capital, Madrid, into a global meeting hub for promoting local and international fruit and vegetable produce and other related sectors. The main expo’s pillars are related to diversity, innovation, and high-quality offered.
Professionals from around the globe come to Fruit Attraction to meet, collaborate and gain valuable insights and experience from peers. Via exploring the latest industry trends, they guarantee to stay up to date with the fast-changing competitive market trends.
Who can you meet there
Fruit Attraction is a global meeting hub for the entire fruit and vegetable supply chain. The event provides excellent opportunities for all attendees to explore and discover the latest industry trends and novelties in the fruit and vegetable market.
More than 2,100 local and international professionals display their products and solutions across 70,000 m2 of exhibition space to more than 103,000 visitors worldwide. The exhibitors come from the fresh produce sector, food logistics, and other auxiliary industry areas. Visitors’ profiles include attendees from production, import and export sectors, wholesalers, retailers, transport logistics, HORECA, and more.
Past editions
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| Visitors |
| Total | Domestic | Foreign | |
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| Exhibitors | 1,770 | 1,020 | 750 |
| Visitors | 89,390 |
| Total | Domestic | Foreign | |
|---|---|---|---|
| Exhibitors | 1,623 | 1,041 | 582 |
| Visitors | 81,135 | 53,141 | 27,994 |
What makes it special
Fruit Attraction is an important platform for raising important issues, providing valuable know-how and encouraging environmental responsibility. The event highlights important topics for sustainability, social awareness, and effective resource waste management.
Other interesting side events, activities and initiatives designed to cater to all attendees’ tastes include:
- Innovation hub: displays more than 40 cutting-edge products and services and holds Innovation Hub Awards for praising the best innovative achievements;
- Fruit Attraction Awards: recognise exhibition spaces distinguished for their creativity and design according to functionality, promotion, quality, design, and aesthetic appeal;
- Fruit Attraction LiveConnect: serves as a complimentary digital platform for the various in-person meetings.
Quick info
| Organiser: | IFEMA Institucion Ferial de Madrid |
| Frequency: | every year |
| Next Edition: | Fruit Attraction 2026 |
| Sectors: | Food and beverage | Food processing and packaging machinery |
| Website: | Fruit Attraction official website |
| Visitors: | Tickets for Fruit Attraction |
Important facts
Fruit Attraction in summary:
- 2,150+ Fruit Attraction exhibitors
- 145+ countries
- 103,000+ visitors
- 70,000 m2 of exhibition area
- 10 expo halls
Next editions
Fruit Attraction 2026
IFEMA - Feria de Madrid
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