Göteborg Book Fair (also Goteborg Bookfair Bokmassan or only Bokmassan) is among Scandinavia’s most significant cultural events. It is a literature and cultural emblem focusing on the impact books, literacy, and reading have on a country’s economic and cultural prosperity. The anticipated 2025 event is planned from 25 to 28 September 2025, when the Swedish Exhibition and Congress Centre will transform into a magical book hub attracting thousands of professionals and book lovers.
Göteborg Book Fair 2025 will be reigned by the main topic In the Mood for Love, and tracing the theme of love and lust back in time in the areas of literature, culture, and art. The entire publishing industry, as well as authors, executives, politicians, journalists, readers and everyone fond of books and reading, will be given the opportunity to interact with people with similar interests, get motivated and gain valuable experiences.
Bokmassan 2025 will provide a unique literary and cultural adventure. More than 770 exhibitors representing over 25 countries globally will attract the audience’s attention to their products. The side program of the event will be highlighted by multiple writing workshops, competitions, and interactive games. Both B2B and informal meetings between authors and publishers will be encouraged, as well as expert-led training sessions aimed at expanding people’s knowledge and vision about books.
Gothenburg Book Fair 2025 is a worth-visiting book event. If you plan a business trip to Sweden, the ExpoBeds team can assist you in finding comfortable hotels that meet your expectations. Contact us by phone or email and provide more details regarding your travel, and we will send you a personalised offer on hotels near the Swedish Exhibition and Congress Centre.
Information
Gothenburg Book Fair (also known as Goteborg Bookfair Bokmassan) is considered the largest cultural event in the Nordic region and one of the most significant European book exhibitions. Organised by the Swedish Exhibition & Congress Centre Group, the Gothenburg Book Fair transforms Sweden into an exciting literature and cultural world for four days every autumn.
Founded in 1985, the Swedish book trade fair has established itself as a renowned name in the cultural environment in Europe and worldwide. With more than 750 exhibitors and over 80,000 visits, the expo has a significant role in the book and publishing industry. It ensures a meeting platform for authors and readers, and serves as a forum for raising and discussing important industry topics. The expo commits itself to popularising reading and connecting authors, publishers and book lovers in one place united by their love for books.
Who can you meet there
Goteborg Bookfair Bokmassan is a meeting hub for all people interested in literature in all of its aspects. Attendees are motivated to visit the expo because of their professional occupation and passion for books. The expo is open to the large public and professionals. The latter, amounting to around 40%, fall into two main subgroups - librarians and teachers.
The event attracts a diverse range of attendees, including book trade professionals, graphic designers, digital publishing experts and agents, library representatives, government officials, public sector employees, university representatives, public opinion leaders, literary societies, cultural institutions, and NGOs focused on international and Swedish social issues.
A special place at each of the Gothenburg Book Fair‘s editions is the prominent Guest of Honour which can be a specific country, region or language that not only defines the main edition topic and tone but also gives publicity to their country’s authentic literature, culture and food.
Past editions
| Total | Domestic | Foreign | |
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| Visitors |
| Total | Domestic | Foreign | |
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| Exhibitors | |||
| Visitors |
What makes it special
Gothenburg Book Fair is not simply a book trading platform but an event that promotes literature in society and helps promote education and literacy among young people.
The trade fair’s vision revolves around the concept of being a thought-provoking place where people freely discuss what inspires and motivates them, express opinions, and find solutions. An extensive side program with seminars, presentations, and other educative activities makes Goteborg Bookfair Bokmassan a book event that is not to be missed. The seminar program consists of more than 300 well-designed events to expand attendees’ perspectives and know-how, and enrich their book experiences.
Quick info
| Organiser: | Swedish Exhibition & Congress Centre Group |
| Also called: | Goteborg Bookfair Bokmassan 2025 |
| Frequency: | every year |
| Next Edition: | Gothenburg Book Fair 2026 |
| Sectors: | Books |
| Website: | Gothenburg Book Fair official website |
| Exhibitors: | Exhibitor registration |
Important facts
Bokmässan or Gothenburg Book Fair in numbers:
- 90,000+ visits
- 770+ exhibitors
- 25+ countries represented
- 10,500 m2 of exhibition area
- 3,500+ program events
Next editions
Gothenburg Book Fair 2026
The Swedish Exhibition and Congress Centre
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