PLMA 2025
Trade visitors and exhibitors are awaiting the start of PLMA 2025. Close to 3,000 companies from over 70 countries are expected to showcase their products and services at the upcoming event. Around 28,000 private label professionals will join them in Amsterdam for two exciting days of meetings, purchases and trend exploration. The PLMA 2025 trade fair will be held at the RAI Amsterdam Convention Centre between 20 and 21 May.
The World of Private Label International Trade Show will bring together retailers and leading manufacturers under one roof to help them discover and test innovative products, forge new business connections, and expand their knowledge and skills to succeed and grow their businesses. Over the course of its two days, PLMA 2025 will host a large display of unique food and non-food products and solutions in several themed halls. There will also be over 60 national and regional pavilions spread across the entire venue floor, where you will find everything from frozen foods to garden supplies and specialised cosmetics.
PLMA 2025 will offer a rich activity programme with various workshops, speaker sessions, and supporting events to boost business networking and knowledge exchange regarding the latest trends and market research results. These events will take place at Amsterdam RAI’s Forum Centre and will be available to all participants.
Don’t miss out on the opportunity to attend PLMA 2025! This leading event will attract numerous professionals from different countries, which could make hotel reservations quite difficult if not done in time. We recommend making your reservations early to secure the best accommodation options. ExpoBeds, our trusted event accommodation agency, offers high-quality service and access to the latest hotel and BnB offers near RAI Amsterdam and other locations. If interested, please contact our ExpoBeds team for more information and you can receive a customised free hotel quote for the PLMA 2025 dates.
Information
Who can you meet there
The World of Private Label international exhibition is frequented by decision makers from around 120 countries. Retailers constitute a large percentage of all PLMA participants, albeit representing different types of establishments - department stores, super- and hypermarkets, discounters, drugstores, etc. During PLMA they connect with manufacturers operating with private labels (either exclusively or in addition to the products for their own brand).
The appearance of more than 60 regional and international pavilions at PLMA Amsterdam proves the significance of the event on the global stage.
Past editions
| Total | Domestic | Foreign | |
|---|---|---|---|
| Exhibitors | |||
| Visitors |
| Total | Domestic | Foreign | |
|---|---|---|---|
| Exhibitors | 2,658 | 188 | 2,470 |
| Visitors | 16,430 | 4,042 | 12,388 |
| Total | Domestic | Foreign | |
|---|---|---|---|
| Exhibitors | |||
| Visitors |
| Total | Domestic | Foreign | |
|---|---|---|---|
| Exhibitors | |||
| Visitors |
| Total | Domestic | Foreign | |
|---|---|---|---|
| Exhibitors | |||
| Visitors |
| Total | Domestic | Foreign | |
|---|---|---|---|
| Exhibitors | |||
| Visitors |
| Total | Domestic | Foreign | |
|---|---|---|---|
| Exhibitors | 2,581 | 218 | 2,363 |
| Visitors | 14,829 | 3,631 | 11,198 |
What makes it special
When it comes to opportunities, trade professionals in attendance are able to form partnerships, strengthen customer relations, find the right private label suppliers or new customers, gain information and exchange ideas. The placement of food and non-food items in separate halls optimises each trade show visit and contributes to a productive PLMA experience.
The PLMA Matchmaker enables participants to effectively organise their business meetings at PLMA Amsterdam. Other important features of the trade fair include PLMA’s New Product Expo highlighting innovative products, as well as the PLMA Idea Supermarket where international retailers demonstrate their approach to private label products and packaging.
Quick info
| Organiser: | Private Label Manufacturers Association |
| Also called: | Private Label Manufacturers Association 2025 |
| Founded: | 1986 |
| Frequency: | every year |
| Next Edition: | PLMA 2026 |
| Sectors: | Hobby | Household goods | Glassware | Ceramics | Leisure |
| Website: | PLMA official website |
| Exhibitors: | Exhibitor registration |
Important facts
- 2,900+ PLMA exhibitors
- 43,000 sq m of exhibition area
- 60+ national pavilions
- 15 exhibition halls
- 28,000+ visitors
- 120 represented countries
Next editions
PLMA 2026
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