Toy & Hobby China, previously Toy & Edu China, will gather the entire toy network for the event’s 37th edition. The renowned Chinese trade fair is globally known as a market platform featuring the toy industry and its challenges. Shenzhen World Exhibition & Convention Center will host Toy & Hobby China, which will run simultaneously with Baby & Stroller China and Licensing China from 7 to 9 April 2025.
Toy & Hobby China 2025 will showcase the newest high-quality items distributed across various expo booths across 130,000 sq m of exhibition area. The three main product categories include Multiple Toys with trendy and collectable toys, electronic toys, wooden and paper toys, dolls, inflatable toys, outdoor and sporting goods, cycling toys, hi-tech toys, models and miniatures, creative & craftwork, and musical toys. The Educational Products area will feature preschool educational products, toys, STEM/STEAM tools, books and publications, and the Hobbies zone - blind boxes, garage kits, designer toys, etc.
A new highlight of the 2025 edition will be the Trendy Toy Zone, an area that will be dedicated to featuring trendy toys, including figures and collectables. On the other hand, the Industrial zone will showcase more than 100 top brands worldwide.
Toy & Hobby China 2025 will secure an extensive side program with many options for networking, know-how exchange, business collaboration, and special activities like VIP tours for premium buyers, business matchmaking events, and others.
Toy & Edu China 2025 is a must-visit event for anyone involved in the industry. If you need accommodation in Shenzhen, contact ExpoBeds for assistance. Provide more details regarding your travel and budget requirements, and we will offer you hotels near Shenzhen World Exhibition & Convention Center that best match your preferences.
Information
Toy & Hobby China, previously known as Toy & Edu China, is a leading Chinese trade fair regarded as the largest toy market in South China. The annual event has established itself as a crucial meeting platform for over 35 years. It gathers key industry players to source products, exchange know-how and experience and learn from one another.
The event’s organisers are Guangdong Toy Association, Guangzhou Li Tong Messe Frankfurt Co Ltd, and Messe Frankfurt (HK) Ltd. Toy & Hobby China runs simultaneously with Baby & Stroller China and Licensing China, thus providing a wider range of products and meeting the ever-growing market demand.
Who can you meet there
Together with Baby & Stroller China and Licensing China, Toy & Hobby China attracts more than 1,400 local and international exhibitors who feature more than 2,100 brands. Leading sellers display their high-quality products and solutions across more than 130,000 sq m of exhibition area across Shenzhen World Exhibition & Convention Center.
Over 67,000 professional buyers from over 70 countries and regions explore the multiple ranges of stock items to source their collections and discover the latest industry trends. Among the top 5 interests for attending the expo are electronic, electrical and hi-tech toys, strollers and ride-ons, construction sets and blocks, home living and lifestyle products for babies and kids, and mother and baby care products.
The expo brings together the entire toy industry supply chain - from manufacturers, suppliers, and distributors, to importers, exporters, educational institutions, etc. from Hong Kong, China, and abroad.
Past editions
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Quick info
| Organiser: | Messe Frankfurt (HK) Ltd |
| Frequency: | every year |
| Next Edition: | Toy & Hobby China 2026 |
| Sectors: | Toys | Education and training | Entertainment |
| Website: | Toy & Hobby China official website |
| Visitors: | Tickets for Toy & Hobby China |
| Exhibitors: | Exhibitor registration |
Important facts
Toy & Hobby China at a glance:
- runs in parallel with Baby & Stroller China and Licensing China
- 1,400+ exhibitors
- 2,100+ exhibiting brands
- 130,000 sq m of exhibition space
- 67,000+ visitors from 70+ countries and regions
Next editions
Toy & Hobby China 2026
Shenzhen World Exhibition & Convention Center
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